Team Spotlight: Deanna Simone, Head of Strategic Partnerships at Get Covered

Team Member Spotlight: Deanna Simone — Building Strategic Partnerships Through Authentic Relationships

At Get Covered, we’re proud to highlight the incredible people driving our mission forward. This month, we’re shining the spotlight on Deanna Simone, a seasoned leader in the world of strategic partnerships. With nearly 20 years of experience, Deanna has built a career defined by authentic business relationships, adaptability, and a passion for growth.

What inspired your career in strategic partnerships?

Deanna’s journey began in Washington, DC, where she worked for 16 years with some of the largest multifamily housing (MF) partners. A pivotal turning point came when a partner asked her to expand their relationship nationally. That request not only changed the scope of her role, but also launched her career in strategic partnership management — a path she’s been on for 19 years.

A defining moment in building successful business relationships

Early in her career, Deanna faced a challenge: a partner needed a product experience that didn’t exist at the time. Instead of walking away, she and her team invested time in understanding the partner’s pain points, identifying gaps, and creating a solution. By under-promising and over-delivering, they built trust and laid the foundation for repeatable business success.

This experience shaped Deanna’s belief that adaptability, empathy, and responsiveness are critical to lasting partnerships.

The balance between authenticity and business growth

For Deanna, the most successful partnerships are built on genuine human connection. She makes it a priority to learn about her partners’ career paths, personal growth, and lives outside of work. She also embraces vulnerability in business relationships, ensuring her partners see her not only as a professional, but as someone they can trust.

When this level of authenticity combines with strong products, reputable companies, and talented teams, the result is accelerated growth — for both partners and organizations.

Life Beyond the Office

When she’s not driving business growth at Get Covered, Deanna enjoys traveling, taking culinary classes, and cooking. She’s also an avid reader, with both a robust Audible collection and a home library. Most importantly, she loves long walks with her golden retriever, Dolce.